Episode 3

Published on:

29th Apr 2020

S4E3: Writing a content-marketing book. With John Espirian

Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.

Listen To Find Out More About:

  • Content DNA - the book
  • Developing the book's concept: The shape of you
  • Writing the book
  • Tackling the editing process
  • Cover design and branding
  • The benefits of a foreword
  • Content marketing, and why it works
  • Social media focus and email-list building
  • Pricing, marketing and sales
  • Creating an audio book
  • Finding an audience to use as a springboard for business books
  • Building a personal brand that acts as a buffer
  • Targeting clients' problems and offering solutions
  • What is technical writing?
  • Who uses technical writers?

Contacting john Espirian

Editing Bites And Other Resources

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Denise And Louise

Music Credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Show artwork for The Editing Podcast

About the Podcast

The Editing Podcast
Make your editing and writing life easier with Denise and Louise
Join two pro editors, Louise Harnby and Denise Cowle, on The Editing Podcast for regular tips, tools and guidance on writing and editing.