Episode 3

Published on:

29th Apr 2020

S4E3: Writing a content-marketing book. With John Espirian

Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.

Listen To Find Out More About:

  • Content DNA - the book
  • Developing the book's concept: The shape of you
  • Writing the book
  • Tackling the editing process
  • Cover design and branding
  • The benefits of a foreword
  • Content marketing, and why it works
  • Social media focus and email-list building
  • Pricing, marketing and sales
  • Creating an audio book
  • Finding an audience to use as a springboard for business books
  • Building a personal brand that acts as a buffer
  • Targeting clients' problems and offering solutions
  • What is technical writing?
  • Who uses technical writers?

Contacting john Espirian

Editing Bites And Other Resources

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Denise And Louise

Music Credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Show artwork for The Editing Podcast

About the Podcast

The Editing Podcast
Make your editing and writing life easier with Denise and Louise
Editing your book is essential, whether you do it yourself or work with a pro. Join two professional editors, Denise Cowle and Louise Harnby, as they explore ways in which authors can make their publishing journeys easier. If you want to learn how to improve your writing and self-editing with tips, tools and guidance, The Editing Podcast is for you.

About your hosts

Louise Harnby

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Louise is a line editor, copyeditor and proofreader who works with indie authors of commercial fiction. She specializes in crime, thrillers and mysteries. Louise lives in Norwich, England. Don't ask her to say 'bootiful' or there'll be even more trouble!

Denise Cowle

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Denise is a copyeditor and proofreader who works with publishers, businesses and independent authors. She specializes in non-fiction, particularly education, business and social sciences.
Denise lives in Glasgow, Scotland. Don’t ask her to say ‘curly wurly’ or there might be a murrrdurrr!