Episode 6

Published on:

12th May 2020

S4E6: How to run and grow an editing and proofreading business. Q&A, Part 2

In this episode of The Editing Podcast, Denise and Louise answer questions about how to run and grow an editing and proofreading business.

Listen To Find Out More About:

  • Increasing organic lead generation
  • Assembly Bill 5 (AB5) and the impact on freelancers in California
  • The benefits of working with publishers, packagers and project-management agencies
  • Content marketing: Solving clients problems
  • Facebook marketing: Ads, chatbots and website pixels
  • Google ads and sourcing professional expertise
  • Managing impostor syndrome
  • Attracting indie genre-fiction authors: content marketing and branding
  • Getting work with publishers
  • Ethical promotion to a primed audience
  • Technical writing and copy-writing
  • Choosing a business name
  • Building an editorial business on a tight budget
  • Using career expertise as a foundation for an editing specialism
  • Choosing the right training course
  • Building a marketing strategy
  • Starting an editing business when we care for young children
  • Scaling a business: Passive income streams, price increases, training, and premium services
  • Researching markets and audiences
  • Making a website visible

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Denise And Louise

Music Credit

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.

Show artwork for The Editing Podcast

About the Podcast

The Editing Podcast
Make your editing and writing life easier with Denise and Louise
Editing your book is essential, whether you do it yourself or work with a pro. Join two professional editors, Denise Cowle and Louise Harnby, as they explore ways in which authors can make their publishing journeys easier. If you want to learn how to improve your writing and self-editing with tips, tools and guidance, The Editing Podcast is for you.

About your hosts

Louise Harnby

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Louise is a line editor, copyeditor and proofreader who works with indie authors of commercial fiction. She specializes in crime, thrillers and mysteries. Louise lives in Norwich, England. Don't ask her to say 'bootiful' or there'll be even more trouble!

Denise Cowle

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Denise is a copyeditor and proofreader who works with publishers, businesses and independent authors. She specializes in non-fiction, particularly education, business and social sciences.
Denise lives in Glasgow, Scotland. Don’t ask her to say ‘curly wurly’ or there might be a murrrdurrr!